As a food and drink PR agency we’re delighted to have been appointed by The Juice Burst Drinks Co to lead its B2B and trade PR and communications, following the FMCG business’s major rebrand from Purity Soft Drinks earlier this year.
As its PR agency of record, we’ll lead The Juice Burst Drinks Co’s corporate and trade PR strategy, helping the business build visibility and influence as it accelerates growth behind its flagship Juice Burst brand.
Our work will support the rollout of Juice Burst’s refreshed positioning and new packaging, alongside a major consumer campaign launching later this year. We’ll also bring together our expertise in shopper, customer and trade communications to help Juice Burst reach more shoppers, customers and occasions across the UK.
Ruth Kieran, CEO and Co-Founder of Joe Public, said: “The Juice Burst Drinks Co is a business with real ambition, clear commercial focus and an exciting vision for the future.
“What stood out immediately was the strength of its leadership, led by new CEO Scott Snell, and the energy the business is bringing to its next phase of growth. There’s a real opportunity to build influence and relevance for the brand, and we’re excited to help tell that story.”
Kirstie Jamieson, Marketing & Growth Director at The Juice Burst Drinks Co, added: “Joe Public brought a strong strategic perspective on how we tell our story across trade, corporate and shopper audiences, alongside a genuine passion for the food and drink industry.
“We’re entering a transformational new chapter for Juice Burst. With a refreshed brand, major marketing investment and exciting innovation plans, we believe there is significant untapped potential ahead of us.”
Formerly known as Purity Soft Drinks, The Juice Burst Drinks Co is a UK-based soft drinks manufacturer with a heritage dating back to 1892. Its recent rebrand places Juice Burst firmly at the centre of the company’s future growth strategy and reflects its ambition to build stronger relevance with today’s shoppers.
We’re thrilled to be joining the team for this exciting next chapter.
