The destination for food and drink influence.
Food & Drink PR Agency
Food and drink PR should do more than make a product look desirable.
Before a shopper can choose a brand, a buyer has to believe in it, a retailer must give it space, and the product needs to sell to keep that space. Joe Public understands that whole journey.
Unlike your typical PR agency, we work on both sides of the shelf. Our trade and B2B PR helps food and drink brands support listings, range reviews, product launches and buyer conversations with compelling category and commercial stories. Our consumer, shopper, social and influencer work builds relevance and demand before people reach the shelf.
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Whitworth Bros
Whitworth Bros is the UK’s largest flour miller. Its flour is part of millions of everyday meals, yet outside its immediate customer and supplier network, few people know the business behind it. This case study shows how Joe Public built the brand’s profile with customers, farmers and the wider food industry through Rooted in Soil, its sustainability programme.
Key stats
- 13 pieces of broadcast coverage
- 28.5 million potential reach
- 100% positive sentiment, with a brand mention in every piece
A Specialist Food & Drink PR Agency
Nice headlines don’t guarantee sales.
Our senior team has decades of experience with household names and ambitious challengers across grocery, convenience, wholesale, ecommerce, foodservice and hospitality. We know the difference between reach and rate of sale, and between being tried once and being chosen again.
From sustainability and supply-chain resilience to regulation and product recalls, we help brands handle the bigger reputational issues with clarity, credibility and evidence.
Our job is to help food and drink brands earn their place on the shelf and turn influence into lasting commercial growth.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Contact us about our Food & Drink PR services
If you’re looking for a food and beverage PR agency that understands commercial reality and everyday shopper decision-making, we’d love to hear from you.
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Our Food & Drink PR Services
Food & Drink PR FAQs
A food and drink PR agency helps brands get chosen, not just noticed. That means building the media relationships, shopper campaigns and retailer trust that turn visibility into sales, at the shelf, in the aisle and in everyday life.
Yes. Our Shopper PR and Customer-Focused PR services both work with brands and the retailers they sell through.
We work with food, drink and FMCG brands and retailers, from household names to smaller brands chasing their first major listing. Whatever the size, our focus stays the same: getting you found, chosen and trusted by the people who decide what gets stocked and what gets bought.
Every campaign is tracked against PulseCheck™, our own system for measuring real impact – not just headlines.