SERVICES
Customer
Focused PR
We help FMCG brands and retailers communicate clearly, credibly and commercially within the trade.
What we deliver:
- Supporting listings, range reviews and NPD launches
- Strengthening buyer conversations with clear trade narratives
- Turning insight, product news and responsibility commitments into stories the trade actually cares about
- Reinforcing leadership, authority and strategic direction within the industry
For FMCG Brands
We work as an extension of your sales & marketing team. We help you earn and protect listings, support NPD launches and strengthen buyer conversations by telling clear, credible stories about your brand’s role in driving category growth.
We turn product news, insights and corporate responsibility commitments into clear trade narratives that your customers and buyers actually care about. Through strong trade media relations, listing and range review support, and insight-led storytelling, we provide sales teams with the proof points they need to back up commercial negotiations.
For RETAILERS
We help you lead your conversations, by reinforcing leadership, authority and strategic direction within the industry. We help retailers communicate category strategies, range decisions, value credentials and responsibility commitments in ways that build confidence among suppliers, investors and the wider trade.
From corporate and executive profiling to issue-led commentary and crisis support, we ensure retailers’ communications strategies are clear, consistent and credible — especially at moments of scrutiny or change.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Let’s Talk B2B PR
If you’re looking for customer focused and trade PR that understands commercial reality and everyday decision-making, we’d love to hear from you.
Frequently Asked Questions
B2B PR builds credibility with the buyers, retailers and wholesalers who decide whether a brand gets stocked, rather than with the shopper buying it off the shelf.
B2B PR targets the trade, the buyers and retailers who decide to stock a brand, while consumer PR builds demand with the shoppers who buy it once it’s on shelf.
Yes. We help brands build the trade relationships and credibility that support new listings with wholesalers, convenience retailers and grocery buyers.
Every brand’s trade objectives are different, so the cost depends on the scope of the work. Get in touch for a tailored quote.
Both. Retained support works well for building trade relationships over time, while project work suits specific moments like a new listing push or a trade show. We’ll recommend the right approach once we understand your goals.
It will depend on your requirements, but once we have taken a brief and understand your challenge, we can be delivering results within weeks. What’s most important to us is gaining real data and insight before we commence work.