SERVICES
Influencer
& Social
Social and influencer relations help brands show up in the conversations that shape what shoppers notice and trust.
What we deliver:
- Smart influencer strategy and creator partnerships
- Thoughtful gifting that builds credibility and familiarity
- Translating brand stories into content that travels across feeds and group chats
- Supporting consideration, recommendation and demand
We put your brand where conversations actually happen
Social and influencer relations sit alongside shopper PR as part of the wider shopper influence journey. They focus on getting brands and products into the hands, feeds and conversations that shape what shoppers notice, trust and talk about long before they reach the shelf.
Through smart influencer strategy, thoughtful gifting and creator partnerships, social and influencer relations help brands show up in cultural moments and the everyday with authenticity and relevance.
Present when the decision is made
At Joe Public, we use this work to build familiarity, credibility and social proof – seeding products with the right voices, translating brand stories into content that travels across feeds, group chats and shopping lists, and reinforcing the associations that make brands easier to choose.
Working in step with shopper PR, social and influencer relations help influence consideration and recommendation, support demand and ensure brands are present when shopping decisions are shaped – in culture, in conversation and during the scroll.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Let’s talk
If you’re looking for customer and shopper PR that understands commercial reality and everyday decision-making, we’d love to hear from you.
