SHOPPER
PR Insights

Our thinking on retail, shoppers and the forces shaping buying decisions.

13 August 2026

Corporate reputation: why FMCG’s best stories are hiding in the supply chain

21 July 2026

Joe Public shortlisted for Best New Agency at the UK Agency Awards

9 June 2026

Feeding Britain’s Future: The Food Industry Has a Storytelling Problem

ACS Conference

27 April 2026

ACS Conference 2026: What It Means For Shopper PR

Man filling up his car at petrol station

30 March 2026

The Hidden Opportunity in Forecourts: Why Brands Should Rethink the “Fuel Stop”

Woman shopping

30 March 2026

FMCG

The Modern Convenience Shopper: Why “Value” Means More Than Price

13 February 2026

The pub that raised me and why its future still matters

11 February 2026

Brand building vs performance marketing

Shopper in the street

10 February 2026

How consumer PR really influences shoppers

GEO image

9 February 2026

FMCG

How PR can help small FMCG brands win in GEO