The destination for customer
& shopper influence

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Joe Public is a shopper and customer-focused PR agency built on a simple belief: influence should work where it really matters – at the digital shelf, in the aisle and in everyday life.

We are the agency built for the everyman. The real trade customer, the real buyer, the real shopper. The one searching at 10pm. The one comparing. The one screenshotting. The one asking friends. The one who decides what wins.

Joe Public exists to make sure shoppers look for you. And, when they do, you’re already there.

Customer-focused PR

We help brands build distribution before the shopper or guest arrives. We build inevitable demand narratives.

Targeted pitching to vertical media
Data-led trend forecasting via our exclusive Joe Public Pulse service
Bespoke customer trials and insight from our exclusive Joe Public Pulse customer focus groups
Media and customer briefings and events
Integrated B2B social strategy and B2B influencer collabs
Strategic award entries

Shopper PR

We drive demand where shopper decisions really happen. Shopper PR focuses on driving footfall, conversion and sales. We create:

“Must have” cultural relevance, born out of real shopper insight from our exclusive Joe Public Pulse
Influencer partnership waves timed with listings and promotional moments
Targeted campaigns that prime shoppers before and after they buy
Campaigns that leverage customer credibility and build shelf visibility

Influencer & Social

Social and influencer relations help brands show up in the conversations that shape what shoppers notice and trust.

Smart influencer strategy and creator partnerships
Thoughtful gifting that builds credibility and familiarity
Translating brand stories into content that travels across feeds and group chats
Supporting consideration, recommendation and demand

Corporate Influence PR

Securing power, permission and protection before pressure hits. Joe Public can help you to shape how your key stakeholders and the media perceive your company, before a crisis, regulation, activist campaign or market shift forces the narrative. We deliver:

Strategic C-suite profiling
Opinion pieces and broadcast features
Pre-crisis narrative design
Media relationship banking
Controlled visibility during high-risk moments

Measurable
Commercial
Return

Nice headlines don’t guarantee sales. Awareness doesn’t equal velocity. If it doesn’t sell, it doesn’t matter.

Our measurement is robust. Powered by Joe Public PulseCheck™. Our bespoke measurement dashboard tracks all the metrics you care about, all distilled into one clear PulseCheck Score. Because influence should move product, on the digital shelf, in the aisle and in conversation.

Our
promise
to you

Why we exist

Ok, we know the world doesn’t need another PR agency. But what it does need is one that truly understands your customers, their challenges and the ‘Joe Public’ who walk through their doors.

Our Approach Is Rooted in Real Insight: Powered by Joe Public Pulse™

Our job is simple: help brands move product, earn trust and deliver real commercial results. We’ve set out to raise the bar for customer and shopper PR, doing work that delivers for brands and trade partners alike.

We don’t believe in copy-paste strategies. We care about what people actually do. Because products don’t sell because brands say they’re great. They sell because they solve something, spark something, or feel right in the moment. If we understand the moment, we can influence it.

How we work

How we do it matters just as much as what we do. We bring joy, originality and energy to our work, while always being plain-speaking and real. No over-complication, no marketing buzzwords, and absolutely no AI-generated slop. Yuck.

"They were a force: smart, tenacious and relentlessly focused on results."

"I’ve worked with the team at Joe Public across two very different chapters of my career, and they’re the real deal. They helped us properly shift the dial on trade comms, challenging when needed and always grounded in commercial reality. They were a force: smart, tenacious and relentlessly focused on results. You feel in safe hands, but never let off the hook. The energy was infectious and the impact on the business was real.”

General Manager – FMCG Brand

"Trusted, reliable and commercially sharp, I would recommend them without hesitation."

“I’ve worked with Joe Public’s Founder for over a decade and their support has been invaluable. From shaping strategic corporate communications to navigating high-pressure crisis situations, they deliver calm, considered and highly effective guidance. They work several steps ahead, challenge when needed and integrate seamlessly with internal teams. Trusted, reliable and commercially sharp, I would recommend them without hesitation.”

Head of Comms, International FMCG Brand

"They bring smart ideas, strong strategy and brilliant media and retail connections."

"Working with the Joe Public team doesn't feel like a typical agency relationship – it's a real partnership. They bring smart ideas, strong strategy and brilliant media and retail connections. They were always there when we needed them. They're proactive, not afraid to challenge and someone I can completely trust.”

Head of PR, Global food manufacturer

"They understand both client and media needs, striking that balance better than most."

“I’ve worked with Joe Public’s team for many years – they’re trusted, professional and extremely knowledgeable. They understand both client and media needs, striking that balance better than most. Beyond the work, they build genuine relationships. Every meeting starts and ends with a laugh, and sometimes a glass of wine. They get that this industry runs on knowledge, connection and trust."

Trade Title, Editor