SERVICES
Shopper
PR
Shopper PR focuses on the act of shopping itself, influencing decisions where and when they are made.
What we deliver:
- “Must have” cultural relevance, born out of real shopper insight from our exclusive Joe Public Pulse
- Influencer partnership waves timed with listings and promotional moments
- Targeted campaigns that prime shoppers before and after they buy
- Campaigns that leverage customer credibility and build shelf visibility
Understanding the Shopper Moment
Whether that’s choosing a ready meal for tea, picking up something before the gym or making a larger considered purchase, shopping moments are shaped by a mix of commercial, emotional, cultural and practical influences.
At Joe Public, our shopper PR expertise understands these moments, how to influence them and enable brands to earn trust and the authenticity to be there.
From first impression to repeat purchase
We connect clear, original brand storytelling to retail reality, helping FMCG brands prove their value to retailers and their relevance to shoppers.
Working across the entire path to purchase, from awareness, consideration and belief built through earned media and social media, which leads to a choice and ideally a repeat purchase. Our shopper PR campaigns are designed to drive footfall, conversion and sales.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Let’s talk
If you’re looking for customer and shopper PR that understands commercial reality and everyday decision-making, we’d love to hear from you.
