For Food, Drink & Consumer Brands
FMCG PR Agency
Joe Public is an FMCG PR agency helping food, drink, retail and consumer brands win with the people who matter most to their commercial success: buyers, retailers and shoppers.
We connect trade and B2B PR, consumer PR, shopper influence, social and influencer marketing, and corporate reputation.
This means we can help brands build credibility with the customers who decide what gets stocked, while creating the relevance and demand that makes shoppers look for them, choose them and come back.
Our Work
Our Work
Our Work
Whitworth Bros
Whitworth Bros is the UK’s largest flour miller. Its flour is part of millions of everyday meals, yet outside its immediate customer and supplier network, few people know the business behind it. This case study shows how Joe Public built the brand’s profile with customers, farmers and the wider food industry through Rooted in Soil, its sustainability programme.
Key stats
- 13 pieces of broadcast coverage
- 28.5 million potential reach
- 100% positive sentiment, with a brand mention in every piece
A Specialist FMCG PR Agency
Nice headlines don’t guarantee sales.
Whether we’re supporting a new listing or product launch, strengthening buyer conversations, creating culturally relevant campaigns or protecting corporate reputation, our work is grounded in real shopper insight, real retail pressure and real moments of choice.
Our FMCG PR services are designed to help brands earn their place on the shelf, build trust and turn influence into measurable commercial return.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Contact us about our FMCG PR services
If you’re looking for an FMCG PR agency that understands commercial reality and everyday shopper decision-making, we’d love to hear from you.
Our Locations
Our Insights
Our thinking on retail, shoppers and the forces shaping buying decisions.
Our FMCG PR Services
FMCG PR Agency FAQs
An FMCG PR agency helps food, drink and FMCG brands get chosen, not just noticed. That means building the media relationships, shopper campaigns and retailer trust that turn visibility into sales.
FMCG stands for fast-moving consumer goods, the everyday products people buy regularly, from food and drink to household and personal care items.
FMCG moves fast. Products launch often, shelf space is competitive, and the audience that matters most is the shopper standing in front of the product, deciding in seconds. Joe Public is built around that moment specifically, at the shelf, in the aisle and in everyday life.
Yes. Our Shopper PR and Customer-Focused PR services both work with brands and the retailers they sell through.
Every campaign is tracked against PulseCheck™, our own system for measuring real impact – not just headlines.