Consumer PR Agency Manchester

Joe Public is a customer and shopper PR agency built on a simple belief: influence should work where it really matters – at the shelf, in the aisle and in everyday life.

From our Manchester office, we help ambitious brands win with customers and shoppers across the North West and throughout the UK.

Our expertise spans consumer, trade and B2B PR, influencer marketing and corporate reputation, with particular strength across retail, food, drink and FMCG.

Tiny Clay People queuing at a shop counter

Customer-focused PR

We help brands build distribution before the shopper or guest arrives. We build inevitable demand narratives.

  • Targeted pitching to vertical media
  • Data-led trend forecasting via our exclusive Joe Public Pulse service
  • Bespoke customer trials and insight from our exclusive Joe Public Pulse customer focus groups
  • Media and customer briefings and events
  • Integrated B2B social strategy and B2B influencer collabs
  • Strategic award entries

Shopper PR

We drive demand where shopper decisions really happen. Shopper PR focuses on driving footfall, conversion and sales. We create:

  • “Must have” cultural relevance, born out of real shopper insight from our exclusive Joe Public Pulse
  • Influencer partnership waves timed with listings and promotional moments
  • Targeted campaigns that prime shoppers before and after they buy
  • Campaigns that leverage customer credibility and build shelf visibility

Influencer & Social

Social and influencer relations help brands show up in the conversations that shape what shoppers notice and trust.

  • Smart influencer strategy and creator partnerships
  • Thoughtful gifting that builds credibility and familiarity
  • Translating brand stories into content that travels across feeds and group chats
  • Supporting consideration, recommendation and demand

Corporate Influence PR

Securing power, permission and protection before pressure hits. Joe Public can help you to shape how your key stakeholders and the media perceive your company, before a crisis, regulation, activist campaign or market shift forces the narrative. We deliver:

  • Strategic C-suite profiling
  • Opinion pieces and broadcast features
  • Pre-crisis narrative design
  • Media relationship banking
  • Controlled visibility during high-risk moments

An Award-Winning
Manchester PR Agency

We understand the pressures facing brands and retailers.

Our work is grounded in commercial reality, real shopper behaviour and the moments of choice that determine what gets noticed, stocked and bought. From supporting listings and launches to building demand, strengthening reputation and protecting trust, we create communications that move people from awareness to action.

If you’re looking for a Manchester PR agency that combines original ideas with clear commercial thinking, we’d love to hear from you.

Our Work

Whitworth Bros

Whitworth Bros is the UK’s largest flour miller. Its flour is part of millions of everyday meals, yet outside its immediate customer and supplier network, few people know the business behind it. This case study shows how Joe Public built the brand’s profile with customers, farmers and the wider food industry through Rooted in Soil, its sustainability programme.

Key stats

  • 13 pieces of broadcast coverage
  • 28.5 million potential reach
  • 100% positive sentiment, with a brand mention in every piece

Contact our Manchester PR Team

If you’re looking for a customer and shopper PR agency in the heart of Manchester that understands commercial reality and everyday decision-making, we’d love to hear from you.

“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”
Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”
Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”
Head of Communications, High Street Hospitality Brand
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Our Offices

Joe Public, London Office

London

1 Lackington Street,
London EC2A 1AL

Manchester

Tomorrow,
MediaCityUK
Salford M50 2AB

PR Agency Manchester FAQs

Our Manchester team is based at Tomorrow, MediaCityUK, Salford, M50 2AB. Our London office at 1 Lackington Street, EC2A 1AL.

Shopper PR, customer-focused PR, influencer and social, and corporate influence PR for food, drink and FMCG brands and retailers, the same four services we deliver nationally, run locally.

No. We work with brands and retailers across the North West and nationally, our Manchester base means closer proximity to Northern buyers, trade press and shopper insight, not a restriction on who we work with.

Both. Alongside consumer and retail PR, our Manchester team runs B2B PR for suppliers, wholesalers and trade-facing brands, including trade media relations, B2B social strategy and B2B influencer collaborations.

Contact our Manchester PR Team

If you’re looking for a customer and shopper PR agency in the heart of Manchester that understands commercial reality and everyday decision-making, we’d love to hear from you.