We’re delighted to welcome commercial refrigeration specialist Pastorfrigor GB to Joe Public, following our appointment to lead its B2B PR and corporate reputation activities.
Our integrated brief covers brand marketing, trade PR, corporate reputation and social media. We’ll help Pastorfrigor GB tell its story as the business approaches its tenth anniversary and prepares for its next stage of growth.
Pastorfrigor GB provides commercial refrigeration solutions across the retail, convenience and foodservice sectors, working with major UK brands including M&S, Greggs and COOK.
With retailers facing more frequent extreme temperatures, commercial refrigeration has become an increasingly important conversation. Energy efficiency, sustainability and climate resilience are now firmly on the agenda – and Pastorfrigor GB has ten years of practical experience to bring to the debate.
Simon Robinson, CEO of Pastorfrigor GB, said: “As we enter our next decade, we want to get much better at telling our story. There’s a huge amount happening in refrigeration, particularly around energy efficiency, sustainability and resilience, and we have real experience and expertise to bring to those conversations.
“Joe Public understood immediately what makes our business different and, importantly, how to turn that into stories that will resonate with the industry.”
Amy Searle, MD and Co-Founder of Joe Public, added: “Simon and his team have been helping major retailers and foodservice operators tackle these challenges for years. There couldn’t be a better time to build a platform that puts Pastorfrigor GB’s expertise at the heart of this important industry conversation.”
We’re excited to get started and help more people discover the expertise, energy and brilliant work behind the Pastorfrigor GB business.
