Here at Joe Public we were bouncing off the walls when Sneak Energy appointed us to lead its B2B, shopper and trade PR as the disruptive FMCG brand accelerates its expansion across UK retail.
Sneak is entering its next stage of growth, building on the successful rollout of its functional drinks portfolio in stores nationwide. We’ll lead the brand’s trade, shopper and corporate PR strategy, helping Sneak grow awareness, distribution and influence with both retail customers and consumers.
It’s a brilliant brief for Joe Public and one that plays directly to our strengths: turning shopper and retail insight into communications that build relevance, drive demand and deliver a genuine commercial impact.
Amy Searle, Managing Director and Co-Founder of Joe Public, said: “From our very first conversation, it was obvious there was huge alignment between Sneak’s ambition and the kind of agency we’ve built Joe Public to be.
“The team at Sneak doesn’t follow the crowd. They’re energetic, challenger-minded and culturally sharp, with a clear understanding of how modern brands build communities and drive demand. There’s a huge synergy between their values and ours, which made the partnership feel like a natural fit immediately.”
Ashley Read, CEO of Sneak, added: “Joe Public immediately understood what makes Sneak different and the scale of our ambition for the brand in UK retail.
“They challenged and sharpened our thinking from the outset, bringing a strong strategic perspective alongside a clear understanding of how to build influence across trade and shopper audiences. We were looking for a partner that could match the pace and ambition of the brand, and the team delivered that from day one.”
Known for challenging category conventions, Sneak has built a fiercely loyal community around its unapologetically disruptive personality and functional drinks portfolio, spanning energy, hydration and nutrition.
We’re excited to help this ambitious British drinks brand make even more noise with retailers and shoppers as its UK expansion gathers pace.
Read more about Joe Public’s appointment by Sneak Energy here.
