As a food and drink specialist PR agency we melted with excitement when we were appointed by Welsh butter producer Castle Dairies to lead its B2B, shopper and trade PR as the family business expands its presence across the UK.
Based in Caerphilly, Castle Dairies has been producing quality British butter since 1966. Its everyday and premium block and spreadable butters are stocked nationally by major retailers including Sainsbury’s, Waitrose, Ocado and Tesco.
As Castle Dairies’ PR agency of record, we’ll help the business build awareness, strengthen its profile with retail customers and support its ambition to grow distribution across more English stores.
Castle Dairies was one of Joe Public’s founding clients following our launch in February 2026. As a third-generation, family-owned food and drink business with a brilliant product and ambitious plans for growth, it’s exactly the kind of FMCG brand we love working with.
Ruth Kieran, CEO and Co-Founder of Joe Public, said: “Castle Dairies is exactly the type of client we love working with – passionate, growing and dedicated to producing fantastic products for shoppers.
“We’re excited to be working with Nigel and his team to bring the Castle Dairies story to life, helping more retailers and shoppers discover its delicious range of British butters.”
Nigel Lloyd, CEO and Owner of Castle Dairies, added: “As we continue to expand our footprint across the UK, it made sense to begin working with a PR agency that can articulate our authentic story.
“Joe Public understood our family values and our shared passion for bringing the stories behind our brand to life, so it felt like a natural fit.”
Castle Dairies uses 100% British cream and natural ingredients, with no artificial additives, colourings or preservatives. The dairy works closely with British dairy farmers and suppliers, championing local sourcing and sustainable practices across its everyday and premium butter ranges.
We’re proud to be supporting this brilliant Welsh family business as it brings Castle Dairies butter to more retailers, shelves and tables across the UK.
Read more about Joe Public’s appointment by Castle Dairies here.
