SERVICES
Shopper
PR
Shopper PR focuses on the act of shopping itself, influencing decisions where and when they are made.
What we deliver:
- “Must have” cultural relevance, born out of real shopper insight from our exclusive Joe Public Pulse
- Influencer partnership waves timed with listings and promotional moments
- Targeted campaigns that prime shoppers before and after they buy
- Campaigns that leverage customer credibility and build shelf visibility
Understanding the Shopper Moment
Whether that’s choosing a ready meal for tea, picking up something before the gym or making a larger considered purchase, shopping moments are shaped by a mix of commercial, emotional, cultural and practical influences.
At Joe Public, our shopper PR expertise understands these moments, how to influence them and enable brands to earn trust and the authenticity to be there.
From first impression to repeat purchase
We connect clear, original brand storytelling to retail reality, helping FMCG brands prove their value to retailers and their relevance to shoppers.
Working across the entire path to purchase, from awareness, consideration and belief built through earned media and social media, which leads to a choice and ideally a repeat purchase. Our shopper PR campaigns are designed to drive footfall, conversion and sales.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Let’s Talk Consumer PR
If you’re looking for customer and shopper PR that understands commercial reality and everyday decision-making, we’d love to hear from you.
Frequently Asked Questions
Consumer PR is about building distribution before the shopper or guest arrives, and building demand narratives that make a brand the obvious choice.
They’re the same thing. B2C PR is simply the shorter term some people search for instead.
Yes. This includes integrated B2B social strategy and B2B influencer collaborations alongside targeted pitching to vertical media.
We create ‘must-have’ cultural relevance built from real shopper insight, time influencer partnerships around listings and promotional moments, and run targeted campaigns that prime shoppers before and after they buy.
Our campaigns are built to leverage customer credibility and build shelf visibility, which means working closely with both.
The cost depends on the scope of your project and what you want to achieve, so we put together a tailored quote for every brand. Get in touch and we’ll talk through what you need.
We do both. Retained support suits brands that want consistent, always-on visibility, while project work is ideal for product launches, campaigns or key retail moments. If you’re not sure which is right, we’ll recommend the best fit once we understand your goals.
It will depend on your requirements, but once we have taken a brief and understand your challenge, we can be delivering results within weeks. What’s most important to us is gaining real data and insight before we commence work.