SERVICES
Customer
Focused PR
We help FMCG brands and retailers communicate clearly, credibly and commercially within the trade.
What we deliver:
- Supporting listings, range reviews and NPD launches
- Strengthening buyer conversations with clear trade narratives
- Turning insight, product news and responsibility commitments into stories the trade actually cares about
- Reinforcing leadership, authority and strategic direction within the industry
For FMCG Brands
We work as an extension of your sales & marketing team. We help you earn and protect listings, support NPD launches and strengthen buyer conversations by telling clear, credible stories about your brand’s role in driving category growth.
We turn product news, insights and corporate responsibility commitments into clear trade narratives that your customers and buyers actually care about. Through strong trade media relations, listing and range review support, and insight-led storytelling, we provide sales teams with the proof points they need to back up commercial negotiations.
For RETAILERS
We help you lead your conversations, by reinforcing leadership, authority and strategic direction within the industry. We help retailers communicate category strategies, range decisions, value credentials and responsibility commitments in ways that build confidence among suppliers, investors and the wider trade.
From corporate and executive profiling to issue-led commentary and crisis support, we ensure retailers’ communications strategies are clear, consistent and credible — especially at moments of scrutiny or change.
“Joe Public is always reliable, helpful and friendly, as well as supremely knowledgeable about the industry. When on a deadline, the team works incredibly hard to deliver what has been asked and is a credit to the clients they support.”Grocery trade journalist
“We got nothing less than a HUGE amount of energy, enthusiasm and excitement about working together. This has shone through in all the work we have done together and we’ve managed to execute some brilliant campaigns.”Senior Customer Marketing Manager, Global Drinks Brand
“From shaping strategic corporate communications to managing high-pressure crisis situations, the team consistently delivers calm, considered and highly effective guidance. They work several steps ahead, are prepared to challenge when needed, and bring genuine care to everything they do.”Head of Communications, High Street Hospitality Brand
Let’s talk
If you’re looking for customer and shopper PR that understands commercial reality and everyday decision-making, we’d love to hear from you.
